Julian Ortega

Staff Engineer, Applied AI & Automation

Building agentic AI systems and automation for enterprise platforms

15 years building and shipping production software at a leading e-commerce platform through four acquisitions, from R&D intern to Staff Engineer. The last two years I have built agentic AI and LLM-driven automation end to end, taking ambiguous ideas from prototype to production fast and measuring them by the operational load they remove.

I build the backend and integration layers that make AI useful in practice: LLM orchestration, tool-calling surfaces over internal APIs, document and data pipelines, and event-driven workflows. I shipped a conversational agent at 20x lower LLM cost than the initial vendor, and a knowledge assistant that automated the single largest category of support tickets.

I go deep on technical problems and wide on the organizational ones. I have rolled out AI coding assistants and developer tooling across engineering teams, and I came up through teaching, so getting non-technical colleagues self-sufficient on a new system is something I enjoy rather than tolerate.

Netherlands or Remote: EU Citizen
Spanish Native English Professional C2
Open to talk
LinkedIn GitHub
Julian Ortega - Profile Photo
AI Automation & Delivery
  • Shipped a single-agent-with-tools conversational platform at 20x lower LLM cost than the initial vendor
  • Automated the largest support category (~18% of ticket volume) with a RAG assistant over ~900 documents, 80% coverage validated
  • Took multiple AI bets from prototype to production swiftly, with measurable operational impact
Backend, APIs & Orchestration
  • Built MCP tool-calling surfaces bridging LLMs to internal search and merchandising engines over APIs
  • Designed event-driven workflows and task orchestration (Argo Workflows and Events) for zero-downtime data movement
  • FastAPI backends, gRPC and REST integrations, microservices across distributed systems
Enablement & Cross-functional
  • Piloted AI coding assistants and evaluated an internal developer platform across engineering teams
  • Founded the Software Architecture Group, setting standards across 5 product lines and 2M+ lines of code
  • Came up through teaching; strong at making non-technical users self-sufficient on new systems

Technical Skills

Expert Advanced Proficient
Agentic AI & LLM Orchestration
AI Agents & Multi-step Workflows Agentic AI Systems LLMs LLM APIs (OpenAI, Gemini, Bedrock, Vertex AI) Tool Use & Function Calling MCP (Model Context Protocol) Prompt Engineering RAG Conversational AI AI-Assisted Development (Claude Code, Copilot) LLM Orchestration (LangGraph) Document Processing & Data Extraction Evaluation Frameworks for AI Systems AI Developer Ecosystems
Backend & API Development
Backend Services RESTful APIs API Integration Microservices System Design FastAPI OpenAPI gRPC TDD
Programming Languages
Python Java SQL TypeScript JavaScript Node.js Scala
Workflow Automation & Event-Driven Systems
Workflow Automation Task Orchestration (Argo Workflows, Argo Events) Event-Driven Architecture Distributed Architectures Queues & Streaming (Kafka, PubSub) Apache Storm ETL & Data Pipelines
Cloud & DevOps
Docker GitHub Actions Kubernetes AWS GCP CI/CD Helm Terraform
Enterprise Integration & Enablement
Stakeholder Management Cross-functional Collaboration Technical Enablement & Training Mentoring Enterprise Systems Integration Internal Tooling & Developer Platforms
Data & Search
Elasticsearch / Lucene Vector Search Semantic Search PostgreSQL Redis DynamoDB

Professional Experience

December 2025 - Present

Staff Engineer

Rezolve Ai (Fredhopper B.V.)
Amsterdam, Netherlands
Staff Engineer in the Product Discovery team, building agentic AI on top of internal engines and leading the migration of search infrastructure to an event-driven, auto-scaling architecture.
  • Laying the foundation for an agentic system where LLMs plan, query, refine, and reason over internal search and merchandising engines via tool calls and API integrations
  • Designed and built a working PoC of the Kubernetes migration for a core service of 500+ servers, using event-driven orchestration with zero downtime or upstream changes
  • Owns the integration and orchestration layers connecting LLMs, internal APIs, and data pipelines
Python Java LLMs Agentic Systems Tool Calling MCP API Integration Kubernetes Argo Workflows Argo Events Helm Docker AWS Event-Driven Architecture Microservices
January 2025 - November 2025

Staff Engineer

Crownpeak (Fredhopper B.V.)
Amsterdam, Netherlands
Shipped three production AI initiatives spanning conversational agents, document-driven knowledge automation, and ranking. Took ambiguous bets from research to production fast, integrating LLMs with internal services and measuring business outcomes.
  • Evolved a conversational agent from research to production with a single-agent-with-tools architecture at 20x lower LLM cost than the initial vendor; the pattern was later validated as the approach adopted by leading AI providers
  • Built the tool-calling integration layer (MCP) exposing internal search and merchandising engines to the agent over APIs
  • Built AI knowledge assistants that automated document processing and data extraction, crawling, transforming, and embedding ~900 documents and anonymized tickets; targeted ~18% of all support ticket volume with ~80% coverage validated and a 30% deflection target
  • Shipped the evaluation harness as its own workstream before the feature, instrumenting accuracy and coverage
  • Led architectural redesign of the suggestion ranking system, reducing index processing times by 64-93% and improving relevance by 15-18% in customer testing
  • Owned service lifecycle end-to-end: deployment, monitoring, CI/CD, and cross-functional delivery
Python Java FastAPI LLMs RAG Agentic Systems MCP LangGraph Gemini OpenAI AWS Bedrock Vertex AI Conversational AI Document Processing Vector Search API Integration Kubernetes Docker Microservices
Apr 2020 - Dec 2024

Software Architect

Attraqt / Crownpeak (Fredhopper B.V.)
Amsterdam, Netherlands
Led the AI Search programme and founded the Software Architecture Group across 5 product lines inherited from multiple acquisitions. Drove internal tooling, AI developer ecosystems, and engineering standards alongside production AI delivery.
  • Piloted AI coding assistants with an initial cohort of 15 engineers and ran the enablement, an early adoption of AI developer tooling across teams
  • Evaluated and implemented an Internal Developer Platform for systems cataloging, ownership tracking, and developer self-service, integrating with internal tools
  • Architected and shipped AI-powered semantic search adopted by enterprise retailers across fashion, sports, grocery, and DIY, supporting 40+ languages
  • Drove CI/CD optimization delivering a 3x build speedup at lower infrastructure cost across the engineering organization
  • Built serving infrastructure handling 100x traffic spikes (5K to 500K rpm) through autoscaling validated in production incidents
Python Java Kotlin Scala AI-Assisted Development Internal Developer Platform Vector Search Semantic Search Elasticsearch OpenSearch GKE gRPC CI/CD Microservices Distributed Systems
Apr 2016 - Apr 2020

Team Leader / Line Manager

Attraqt (Fredhopper B.V.)
Amsterdam, Netherlands
Led development teams of 3-5 engineers while driving two major platform initiatives: the Adaptive Personalization Engine and the Search Modernization project.
  • Designed and shipped the Adaptive Personalization Engine from PoC to production, a microservices architecture with 6 core components processing real-time event streams at 200+ events/second across 4 major releases
  • Built event-driven pipelines on Apache Storm and Kafka for real-time profile building and re-ranking, holding search response impact under 50ms average
  • Initiated and led the search modernization project, reducing reindex times from 2+ hours to 26 minutes and achieving 99.8% of queries under 200ms
  • Mentored junior developers, with 70% of team members receiving promotions during tenure
Java Python Apache Storm Apache Kafka Kubernetes Docker AWS DynamoDB Elasticsearch Event-Driven Architecture Microservices
Apr 2015 - Apr 2016

Senior Software Engineer

SDL (Fredhopper B.V.)
Amsterdam, Netherlands
Senior Software Engineer building e-commerce search and recommendation solutions while bridging research and practical implementation.
  • Created a real-time recommendations engine proof of concept, integrating it into the core product
  • Optimized product catalog ETL for 32M+ product catalogues, reducing reindexing time from 40 hours to 4 hours
Java Pentaho PDI ETL Optimization Real-time Systems Recommendation Systems
Nov 2011 - Apr 2015

Software Engineer / R&D Intern

SDL / Fredhopper B.V.
Amsterdam, Netherlands
Worked on search and recommendation technologies while contributing to research and development initiatives.
  • Developed search and recommendation algorithms processing terabytes of e-commerce data
  • Automated and industrialized the evaluation process of recommendations, creating frameworks still used in production systems
Java Collaborative Filtering Recommendation Systems Data Processing Research

Key Projects

2024-2025

Conversational Agent (Single-Agent-with-Tools)

Designed the technical architecture and built the core integration layer for a conversational assistant. Evolved from research prototype to production with a single-agent-with-tools architecture, selected across LLM providers to balance cost, latency, and reasoning quality. Built the tool-calling layer over internal APIs.
  • Self-initiated from research through PoC to production, with a narrative and live demo that supported prospect engagement
  • Evolved architecture from modular intent routing to a single-agent-with-tools pattern with templated prompts and tone adaptation
  • Evaluated LLM providers and reached a 20x lower cost than the initial vendor, with gains in intelligence, tool use, and speed
  • Built the MCP tool-calling integration exposing internal search and merchandising engines to the agent over APIs
Python Java FastAPI MCP OpenAPI LLMs LangGraph Gemini OpenAI AWS Bedrock Vertex AI Conversational AI API Integration Kubernetes Microservices
2025

AI Knowledge Automation (Document Processing + RAG)

Designed and built an AI assistant that automates document processing and data extraction for self-service and internal team enablement. Architected a pipeline to crawl, transform, and embed documentation and anonymized historical ticket data into a searchable knowledge base with an LLM-powered conversational interface and tool-calling. Built the evaluation harness as its own workstream before shipping.
  • Automated the largest addressable support category (~18% of all ticket volume), reducing resolution friction for common questions
  • Internal trial validated ~80% documentation coverage for real questions
  • Designed for measurable deflection with a 30% reduction target, against average resolution times of 20+ days
  • Processed and embedded ~900 knowledge base pages and anonymized tickets into the retrieval pipeline
Python Generative AI LLMs RAG Vertex AI FastAPI MCP Document Processing Data Extraction Vector Search Evaluation Metrics
2023-2025

Internal Developer Platform & AI Coding Assistant Rollout

Drove internal tooling and AI developer ecosystem adoption across an engineering organization spanning 5 product lines inherited from multiple acquisitions. Piloted AI coding assistants, evaluated and implemented an Internal Developer Platform, and ran the enablement for technical teams.
  • Piloted AI coding assistants with an initial cohort of 15 engineers and ran the rollout and enablement
  • Evaluated and implemented an Internal Developer Platform for systems cataloging, ownership tracking, and self-service, integrating with internal tools
  • Drove code quality analysis adoption across 5 heterogeneous product lines covering 2M+ lines of code
  • Curated a 45-book professional development index and ran a supporting community channel to grow the team
AI-Assisted Development Internal Developer Platform Systems Cataloging Developer Self-Service CI/CD Technical Enablement
2025

Search Infrastructure Modernization (Event-Driven, Auto-Scaling)

Designed the architecture to migrate a fleet of 500+ servers to Kubernetes with event-driven orchestration, enabling auto-scaling and self-healing. Evaluated 3 architectural options and built the recommended approach requiring zero changes to existing data pipelines or upstream systems.
  • Evaluated 3 architectural options and recommended an event-driven approach requiring zero changes to existing ETL or orchestration
  • Built a working PoC demonstrated at the cross-team kickoff with positive reception
  • Designed event-driven distribution and cache persistence preserving performance across restarts and scaling events
Kubernetes Argo Workflows Argo Events Helm Python AWS S3 EFS Terraform Docker Event-Driven Architecture

Academic Background

2013 - 2015

Master's in Computer Science (AI Specialization)

Vrije Universiteit Amsterdam (VU Amsterdam)
Amsterdam, Netherlands
Curriculum: Specialized in Artificial Intelligence, Machine Learning, recommendation systems, and information retrieval.
Thesis: Developed and evaluated a hybrid recommender system using matrix factorization with alternating least squares (ALS), with comparative analysis across four datasets using nDCG, MAP, AUC metrics, demonstrating up to 6% AUC improvement over baseline collaborative filtering.
2005 - 2010

B.S. in Systems Engineering

Universidad EAFIT
Medellín, Colombia
Curriculum: Software engineering, statistical methods, parallel computing, data structures.
Thesis: Implemented and optimized parallel AES encryption on multi-core CPUs and GPUs, achieving up to 19x acceleration with CUDA.

Certifications

Neural Networks and Deep Learning
Coursera (deeplearning.ai), Sep 2017
Machine Learning
Coursera (Stanford), Oct 2012
Effective Programming in Scala
École Polytechnique Fédérale de Lausanne, Feb 2024

Publications

Parallelizing AES on Multicores and GPUs

Julian Ortega, Christian Trefftz, Helmuth Trefftz
Parallelized AES block cipher on multi-core microprocessors and GPUs using OpenMP and CUDA, demonstrating GPU speedups up to 19x for encryption-specific operations.
View Publication

From the Blog

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